Making your Point

Making your Point

Communicating Effectively With Audiences of One to One Million

Book - 2008
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MAKE EVERY WORD COUNT

We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody--students, business people, public speakers, or politicians--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show : Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.

Learn:
-How to devise a simple strategic goal for every interview, meeting, or speech
-How to deliver your message in a way that will appeal to your audience
-How to make your messages positive, concrete, and empathetic
-How to use blogs, podcasts, and Web sites like YouTube to promote your message
-How to reach even the largest audiences one person at a time

Publisher: New York : St. Martin's Press, 2008.
Edition: First edition.
ISBN: 9780312378967
0312378963
Branch Call Number: 302.2 BAR
Characteristics: 259 pages : illustrations ; 22 cm

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