Why Women Mean Business

Why Women Mean Business

Understanding the Emergence of Our Next Economic Revolution

Book - 2008
Rate this:
Never before has there been such a confluence of internationalattention to the economic importance of women and the need forpolicies to enable them to fulfil their potential. The position ofwomen - as employees, consumers and leaders - is seen as a measureof health, maturity and economic viability.

Why Women Mean Business takes the economic arguments forchange to the heart of the corporate world. This powerful new bookanalyses the opportunities available to companies that reallyunderstand what motivates women in the workplace and themarketplace. Find out how companies that learn to adapt to womenwill be better able to respond to the challenge of an ageingworkforce and the demands of the next generation of knowledgeworkers. The authors compare policies and approaches in countriesaround the world, that offer surprising and envious results.

The optimisation of women's talents will boost the bottomline. Taking action to achieve this will require sustained courageand conviction from today's corporate leaders. Reading WhyWomen Mean Business will be an important first step.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, [2008]
Copyright Date: ©2008
ISBN: 9780470725085
Characteristics: xxv, 349 pages : illustrations ; 23 cm
Additional Contributors: Maitland, Alison


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at HPL

To Top