How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior?

Book - 2008
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Can text messaging be an effective marketing tool for reaching teens? Have tweens become more aware of advertising and brands? To what degree does online advertising target children and teens? This informative edition presents essays and articles from diverse viewpoints on the topic of advertising and teenage behavior. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials and many others
Publisher: Detroit : Greenhaven Press, [2008]
Copyright Date: ©2008
ISBN: 9780737739237
Branch Call Number: 659.10835 HOW
Characteristics: 88 pages ; 23 cm.
Additional Contributors: Haugen, David M. 1969-


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