Grown up Digital

Grown up Digital

How the Net Generation Is Changing your World

Book - 2009
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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

Publisher: New York : McGraw-Hill, [2009]
Copyright Date: ©2009
ISBN: 9780071508636
0071508635
Branch Call Number: 305.23 TAP
Characteristics: xvi, 368 pages : illustrations (some color) ; 24 cm

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n
nyexlaa
Aug 20, 2014

I agree entirely with Jkeaton. It is a very tedious book written by a dishonest researcher. I have been following Don Tapscott since his early experiments with Telidon and Emerald City in the 1980s. He is a man on a mission: go against the grain. He has been doing this since (and likely before) his activist days in University. It is a sad comment on the intelligentsia that few can see through his sham science. Anecdotes do not make research. Objective scientific enquiry begins with an hypothesis and not a conclusion. Tapscott is a fraud, and an arrogant one at that. Read the book if you want, but I would classify it as fiction.

c
cdimov
Nov 28, 2010

Don Tapscott provides a solid, well researched overview of NGen's (generation Y) current world, way of thinking, and dynamics of using the latest technology (cell phones, messaging, IM, Social Media, etc).

j
jkeaton
Aug 12, 2010

Grown Up Digital is a very frustrating book to read, as it is so uneven in the quality of the analysis presented. Tapscott is at his best when presenting the characteristics of the NetGeners as discovered through his survey - and at his worst when trying to relate these to the world of Boomers' and GenXers' childhoods.

For instance, he claims that the NetGeners invented the custom car industry - so much for all those modified V8s that were rumbling around in the 1970s!

Tapscott seems to have had a very narrow, very limited childhood - and yet he claims this as the 'standard' for anyone who grew up in the 1960s, 70s, even 80s.

He also throws out claims about brain science and intellectual development that credit far too much to the Internet and not enough to the ongoing evolution of society and the environment. Of course NetGeners are more intelligent that Boomers and Xers - their parents didn't smoke and drink through pregnancies, they didn't grow up surrounded by airborne lead from leaded gasoline, to name just three things that we know reduce intelligence. Tapscott doesn't even consider this - for him, the Internet and modern telecomms are all that matters.

A sadly unbalance book.

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