What Would Google Do?Book - 2009
"Eye-opening, thought-provoking, and enlightening."
"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
--San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
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The ethics and expectations of privacy have changed radically in Generation G [Google]. People my age and older fret at all the information young people make public about themselves. I try to explain that this sharing of personal information is a social act. It forms the basis of the connections Google makes possible. When we reveal something of ourselves publicly, we have tagged ourselves in such a way that we can be searched and found under that description ... Publicness also brings us collective benefits, as should be made clear by now from the aggregated wisdom Google gathers and shares back with us thanks to our public actions: our searches, clicks, links, and creations. Publicness is a community asset. The crowd owns the wisdom of the crowd and to withhold information from that collective knowledge - a link, a restaurant rating, a bit of advice - may be a new definition of antisocial or at least selfish behavior.
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