What Would Google Do?

What Would Google Do?

Book - 2009
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"Eye-opening, thought-provoking, and enlightening."
--USA Today

"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
--San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Publisher: New York, NY : Collins Business, [2009]
Edition: First edition.
Copyright Date: ©2009
ISBN: 9780061709715
Branch Call Number: 658.4012 JAR
Characteristics: ix, 257 pages ; 24 cm

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nutty7688 Jul 29, 2011

A decent read, check out his blog posts

v
vickiz
May 24, 2009

Jeff Jarvis' enthusiasm for how Google has broken the rules and forged new ones is infectious, if a bit fanboy-ish. Even as he is prone to rather sweeping statements about how not bad but just lame the old days were (we all apparently got caught up in "Who Shot JR" because there was nothing else to choose from), the reader can't help but pick up the cue from his title and wonder "what if ..." in all the scenarios he posits where Google philosophies could be applied to mend many of industry's and society's woes. Essentially, Jarvis calls for the openness, transparency and apparent "power to the people" that Google tools and applications provide, and discusses how this could be applied to everything from customer service and car design to politics and governance, education and health care.

Jarvis too blithely dismisses the "privacy warriors" and the reluctance of institutions and individuals of certain ages to just relinquish control, but at the same time, he seems to personally espouse of what he speaks, so at least he has strong convictions about the validity of Google's approach. He makes everything from his health to his political beliefs very public, and says that he has garnered more benefits from doing so that he has incurred apparent risks. He advocates collaboration, and cites commenters to his blog as helping him to hammer out some of the concepts for this book. In these respects, he lives the somewhat utopian view he has of Google, but he also suggests towards the end that the premise of honesty and connectedness fostered by online openness is perhaps just pragmatism or a fait accompli. Once your whole life is online, it is an easily searchable and traceable vapour trail, so what is the point of trying to hide anything, whether you are seeking love, a new job or public office?

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vickiz
May 24, 2009

The ethics and expectations of privacy have changed radically in Generation G [Google]. People my age and older fret at all the information young people make public about themselves. I try to explain that this sharing of personal information is a social act. It forms the basis of the connections Google makes possible. When we reveal something of ourselves publicly, we have tagged ourselves in such a way that we can be searched and found under that description ... Publicness also brings us collective benefits, as should be made clear by now from the aggregated wisdom Google gathers and shares back with us thanks to our public actions: our searches, clicks, links, and creations. Publicness is a community asset. The crowd owns the wisdom of the crowd and to withhold information from that collective knowledge - a link, a restaurant rating, a bit of advice - may be a new definition of antisocial or at least selfish behavior.

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